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Portfolio/Branding
2025·Kinesiology & Fitness·Cocula, Jalisco
Hachiman logo
LogoColor systemTypographyBrand manualBrand patternsMockups

Brand description

Hachiman is a brand led by a kinesiologist and trainer with more than seven years of experience in fitness, offering personalized services at home and at the gym. Inspired by the Japanese samurai god Hachiman, the brand represents strength, discipline and self-control — guiding each person toward their best physical and mental self, with a balance of health, performance and life philosophy.

ClientHachiman · Kinesiology & Fitness
LocationCocula, Jalisco
Year2025
TypefacesGB-Shinto · Backcountry

Color system

RGB 125, 23, 15

CMYK 30% 100% 100% 41%

UP Maroon

#7D170F

Primary color

RGB 54, 60, 68

CMYK 76% 62% 50% 53%

Arsénico

#363C44

Secondary color

RGB 228, 19, 20

CMYK 0% 98% 100% 0%

Lust

#E41314

Support color

Hover over each color to see its RGB and CMYK values

Logo system

Hachiman — Principal

Main version

Secundario

Secondary version

Isotipo

Isotype

Typography system

Primary typeface

GB-Shinto

Aa Bb Cc Dd Ee Ff 0123

Primary typeface. A Japanese-inspired font that evokes the essence of the warrior and samurai discipline.

Secondary typeface

Backcountry

Aa Bb Cc Dd Ee Ff 0123

Secondary sans-serif typeface, solid and robust in character, ideal for headlines and impactful messages.

Applications

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