Brand description
Hachiman is a brand led by a kinesiologist and trainer with more than seven years of experience in fitness, offering personalized services at home and at the gym. Inspired by the Japanese samurai god Hachiman, the brand represents strength, discipline and self-control — guiding each person toward their best physical and mental self, with a balance of health, performance and life philosophy.
Color system
RGB 125, 23, 15
CMYK 30% 100% 100% 41%
UP Maroon
#7D170F
Primary color
RGB 54, 60, 68
CMYK 76% 62% 50% 53%
Arsénico
#363C44
Secondary color
RGB 228, 19, 20
CMYK 0% 98% 100% 0%
Lust
#E41314
Support color
Hover over each color to see its RGB and CMYK values
Logo system

Main version

Secondary version

Isotype
Typography system
GB-Shinto
Aa Bb Cc Dd Ee Ff 0123
Primary typeface. A Japanese-inspired font that evokes the essence of the warrior and samurai discipline.
Backcountry
Aa Bb Cc Dd Ee Ff 0123
Secondary sans-serif typeface, solid and robust in character, ideal for headlines and impactful messages.
Applications














