Brand description
Nexa Café is a coffee shop located at Hacienda del Cabezón, in the municipality of Ameca, created to offer a warm space where people can relax, talk and share meaningful moments over a good cup of coffee. Its mission is to create welcoming experiences that foster human connection, calm and a sense of community; every visit aims to become a moment of pause, closeness and gratitude —one of the pillars of its essence, reflected in the service, the atmosphere and the way each person is welcomed. More than a coffee shop, Nexa Café seeks to be a meeting point to share ideas, conversations and moments that connect people within an authentic, harmonious environment.
Color system
RGB 118, 123, 56
CMYK 55% 35% 87% 22%
Matte Olive
#767B38
Primary color
RGB 177, 150, 126
CMYK 27% 36% 47% 14%
Beige simple
#B1967E
Secondary color
RGB 219, 211, 192
CMYK 17% 15% 26% 1%
Misty Beige
#DBD3C0
Support color
Hover over each color to see its RGB and CMYK values
Logo system
Main version
Secondary version
Isotype
Typography system
Amarillo
Aa Bb Cc Dd Ee Ff 0123
Primary typeface, designed by Francis John S. Villo (Francis / Pendesal Studio) and published in 2016. It brings warmth and personality to the identity.
Orange Gumdrop
Aa Bb Cc Dd Ee Ff 0123
Secondary typeface, designed by EF Studio (2026). It complements the design with a soft, welcoming character in supporting text.
Applications
